TCPA & Consent Compliance Standards

The Telephone Consumer Protection Act (TCPA) governs automated calls, prerecorded voice messages, and text messages sent to US consumers. Violations can result in statutory damages of $500–$1,500 per message — making a non-compliant outreach campaign materially more expensive than a compliant one.

The FCC's one-to-one consent rule (vacated by the 11th Circuit before taking effect in January 2025) still informs carrier review standards. All consent language on this site and in our campaigns is drafted to the one-to-one standard: one named brand, unbundled checkbox, no aggregator pass-through.

Jedna operates two distinct consent layers — and they must never be mixed:

• B2B messaging to practice owners: Covered by the opt-in forms at jednamarketing.com/contact and /audit. Jedna is the named sender. This is Jedna's own A2P campaign use case.
• Patient-facing outreach on behalf of dental clients: Registered as a separate A2P campaign under the client practice's own use case, using the client's patient consent evidence. Jedna is a service provider only. A signed Business Associate Agreement (BAA) governs all patient data.

Patient contact information collected by dental practices is Protected Health Information (PHI) under HIPAA. We handle it accordingly.

No contact without documented prior consent. Before any patient-facing campaign runs, Jedna reviews the practice's lead/patient export for:

• Evidence that the patient voluntarily provided contact information to that specific practice (not a third-party aggregator)
• The date and channel of original contact (form submission, ad lead form, in-clinic intake)
• Whether the contact was for the same or substantially similar service being offered in the reactivation

Patients without a clear consent record are excluded from outreach. We communicate this during the audit — some percentage of any database may be non-contactable, and we tell you that upfront.

All outreach is restricted to 8:00 AM – 9:00 PM in the recipient's local time zone, consistent with TCPA requirements. Time zones are determined by the recipient's area code. Campaigns are never scheduled outside these hours.

Every SMS message includes a clear opt-out mechanism:

Opt-out requests are honored immediately and irrevocably — the phone number is removed from all active lists within one business hour and is never re-added without fresh explicit consent.

Jedna's voice outreach uses AI-generated voice. Under current FCC rules, AI-generated voices in calls to cell phones require the same consent standards as prerecorded messages. We apply this standard to all voice outreach regardless of regulatory ambiguity.

Every voice call:

• Identifies the calling entity within the first three seconds
• States the purpose of the call
• Provides a callback number for the practice
• Offers an immediate opt-out option

Dental practices are typically HIPAA-covered entities. Patient outreach campaigns we run on behalf of dental clients involve Protected Health Information (PHI) and are governed by:

• A signed Business Associate Agreement (BAA) between Jedna LLC and the client practice
• HIPAA-compliant vendor stack for all patient data processing and storage
• Patient consent evidence registered under the client's own A2P campaign use case — separate from Jedna's B2B campaign

The opt-in forms on jednamarketing.com collect consent only for Jedna's B2B messaging to practice owners. Patient data is never enrolled in Jedna's own messaging campaigns.

For every campaign Jedna runs, we maintain internal records of:

• The consent basis for each contacted lead or patient
• Campaign start and end dates
• Opt-out logs with timestamps
• Total contacts attempted vs. delivered

These records are available to the client practice upon request and retained for a minimum of four years, consistent with TCPA statute of limitations.

If you have questions about our compliance framework, or if you believe an error has occurred in your outreach campaign, contact us directly. We will respond within one business day.

contact@jednamarketing.com · +1 (220) 224-3108